The brand image that bears your name and that must be managed 24 hours a day, 7 days a week, 365 days a year, is referred to as your

A) social brand.
B) brand equity.
C) unique brand.
D) primary brand.
E) personal brand.

Financial markets are important for bringing equilibrium to the loanable funds market, but do not affect the efficient allocation of scarce resources in the long-run.

The self-fulfilling prophecy refers to the tendency of people to attribute their success with a task to internal factors and their failure to external factors.

Which attribute was considered important for leaders in all of the cultures that were studied?

A) ambitious
B) humble
C) self sacrificing
D) decisive

Statement I: Our high rate of savings has contributed to the huge trade deficit of the last 20 years.
Statement II: Both increasing savings and investment would help reduce the U.S.trade deficit.

A) Statement I is true and statement II is false.
B) Statement II is true and statement I is false.
C) Both statements are true.
D) Both statements are false.

To reduce the amount of time that must be devoted to sales training, modern companies do not teach their salespeople about the company's history.