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In what type of research situations would marketing researchers use in-depth interviews?

On Jul 21, 2024


In-depth interviews provide insights that help managers better understand the nature of their industry as well as important trends and consumer preferences, which can be invaluable for developing marketing strategies. Specifically, they can establish a historical context for the phenomenon of interest, particularly when they include industry experts or experienced consumers. They also can communicate how people really feel about a product or service at the individual level. Finally, marketers can use the results of in-depth interviews to develop surveys.
BU

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Which statement best describes job design?

A) It is the process of defining the way work will be performed and the tasks that a given job requires.
B) It is the process of generating a pool of potential candidates for a job.
C) It is the process of identifying suitable candidates for jobs.
D) It is the technique of enabling employees to learn job-related knowledge, skills, and behavior.
E) It is the technique of presenting candidates with detailed information about a job.

On Jul 20, 2024


A
BU

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Which one of the following is not a qualitative characteristic of useful accounting information?

A) relevance
B) verifiability
C) going concern
D) comparability

On Jun 21, 2024


C
BU

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According to Golembiewski (1972) , OD philosophy includes which of the following values?

A) responsibility only to oneself
B) willingness to experiment
C) closed communications
D) private examination of conflicts

On Jun 20, 2024


B
BU

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Although Zlotnic had been in business a long time, he had been forced to borrow heavily in the last few years. When his debt reached the limit of his line of credit, $100,000, the manager of the Regal Bank called him in for a talk. Subsequently, Zlotnic sold his house for $250,000 to the Johnsons. He contracted to buy another house from the Scotts. From the proceeds he anticipated receiving from the Johnsons, he assigned $200,000 to the Scotts, the purchase price of Scott's house, and assigned $50,000 to the Regal Bank to reduce his debt. The assignment to the Scotts was in writing; the assignment to the bank was not. The Scotts gave written notice of the assignment to the Johnsons on March 1, the day the money was owed to Zlotnic. Johnson verified the assignment and paid out the $200,000 to the Scotts. On March 2, the Regal Bank gave written notice of its assignment to the Johnsons. Unfortunately, at that time only $45,000 was owing to Zlotnic because the Johnsons had paid $5000 to the Canada Revenue Agency for Zlotnic. On these facts, which of the following is true?

A) The assignment to the bank is a statutory assignment.
B) The assignment to the bank is not enforceable because it was not in writing.
C) Regal Bank must take "subject to the equities" between Zlotnic and the Johnsons; i.e., it can't receive the whole $50,000.
D) Zlotnic needed the permission of the Johnsons, the debtors, before he could make any assignments.
E) The bank has no claim since the Johnsons didn't owe Zlotnic the specified $50,000 at the time of the assignment.

On May 22, 2024


C
BU

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Donna was once only responsible for grant research;now,she has more responsibilities,including writing and reporting on grants.This type of job design is an example of ____________________.

On May 21, 2024


job enlargement​