Which of the following is the LEAST controllable element of the communications mix?

A) buzz marketing
B) personal selling
C) direct marketing
D) point-of-purchase sales

A ______________ cost system is appropriate when similar products are continuously produced whereas a ______________ cost system would be more appropriate if the product is custom-made.

Reference checks are inquiries to previous employers, academic advisors, co-workers, and/or acquaintances regarding the qualifications, experience, and past work records of a job applicant.

Greyhound Stables Inc. operates several dog racing tracks throughout the United States. Since most facilities are outdoor tracks only most of the cash receipts for Greyhound are received from April through October. These funds are usually invested in short-term very liquid investments such as stocks and bonds. Among the stocks purchased last year was Servitronics a company specializing in automatic vending equipment.
The company decided not to sell its Servitronics stock at the end of last year and has purchased more of the stock this year. The company intends to continue to purchase stock until it holds enough to make a takeover bid for the company. The accountants have been instructed to continue to classify the investment as short-term until the takeover is accomplished so that less attention will be directed to it. (Presently Greyhound has no long-term investment in stock at all.)
Required:
1. Is it ethical for Greyhound to attempt to take over another company? Explain.
2. Is it ethical for Greyhound to leave its investment in the short-term investment category? Explain.

Policies and programs meeting public needs can be achieved most effectively and responsibly through ______ and ______.

A) power; jurisdiction
B) collective efforts; collaborative processes
C) empowerment; collective input
D) decision-making; authority