Although relying on data to support conclusions is impressive, a persuasive communicator should also express confidence in his or her intuition.

What would be the average fixed cost per unit at an activity level of 5,200 units? Assume that this level of activity is within the relevant range.

A) $6.24
B) $6.00
C) $14.94
D) $32.59

Financial information capable of making a difference in a decision is

A) relevant.
B) verifiable.
C) consistent.
D) neutral.

In most situations, we should follow desired behavior with __________ and follow undesirable behavior with __________.

A) positive reinforcement; extinction
B) positive reinforcement; punishment
C) extinction; punishment
D) punishment; positive reinforcement
E) negative reinforcement; positive reinforcement

Task characteristics are similar to the core job characteristics of the Job Characteristics Model.

To show the strength of a plastic pallet, the salesperson asked the prospect to step into the parking lot. Once they were in the parking lot, the salesperson laid a pallet on the ground and drove his car across the pallet. Then he got out of the car and asked the prospect to examine the pallet for cracks or breaks. This theatrical presentation of a product's feature is called a(n) :

A) dramatization.
B) analogy marketing.
C) FAB testimonial.
D) prestige proof statement.
E) autosuggestion.

The Barrel-o'-Beer Pub has a dress code for waitresses which require their skirts to be 10 cm above the knee. There is no dress code for waiters. Jacqueline is fired for refusing to shorten her knee-length skirt. Since the Charter doesn't apply to private businesses like the Barrel-o'-Beer, Jacqueline has no recourse against her former employer.