A local theater charges $5.00 for every matinee (daytime) ticket, but the ticket prices are much higher during the evening. This is an example of:

A) peak-load pricing.
B) second-degree price discrimination.
C) a two-part tariff.
D) bundling.
E) none of the above

Increased heart rates is an example of a physiological effect of stress.

Which of the following is NOT an example of a psychological need for buying a product?

A) Fear
B) Comfort or luxury
C) Desire for gain
D) Need to save money
E) Self-preservation

Henderson Air practices the principles of lean manufacturing, including setting up its production lines so they can easily and efficiently be switched to produce various product lines. Which strategy is this firm using to balance supply and demand?

A) Price
B) Lead time
C) Inventory
D) Production flexibility