When a set of marketing activities become morally illegitimate, what does this mean?
A) That one must do them in secret B) That one should emphasize functional benefits C) That one should emphasize consistency D) That the brand is in danger of losing the right to operate
A price discriminating pure monopolist will attempt to charge each buyer (or group of buyers) :
A) different prices to compensate for differences in the characteristics of the product. B) the same price if per unit cost is constant for each unit of the product. C) that price that equals the buyer's marginal cost. D) the maximum price each would be willing to pay.
On March 4, Micro Sales makes $4,850 in sales on bank credit cards which charge a 2.5% service charge and deposits the funds into Micro Sales' bank accounts at the end of the business day. Journalize the sales and recognition of expense.
The sales are debited to cash. Also, since the credit card expense is easily determined (2.5% of sales), that expense can be immediately identified and should be recorded.