When Hilary bought a pair of shoes for work, she went through a different process than when she bought shoes for her sister's wedding. This is an example of:

A) product involvement.
B) message-response involvement.
C) purchase situation involvement.
D) simulated involvement.

Given the position of Amazon Alexa in the growth stage of its life cycle, which of the following OM strategies or issues should Amazon (makers of Alexa) be least concerned with at the current time?

A) forecasting
B) cost cutting
C) increasing capacity
D) product and process reliability
E) enhancing distribution

According to the text, there is general agreement that __________ should have an executive summary, cover certain business fundamentals, be well organised with headings, be easy to read, and be no more than about 20 pages in length.

A) a marketing plan
B) a corporate mission statement
C) an operating budget
D) a SWOT analysis
E) a successful business plan

The tendency for a rater to give more favourable evaluations to those who he/she finds are similar to him/her in background or attitudes is called the ________.

Structured proposals are expected by consumers in the B2C process.

The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights (SBI)is a widely used tool for geographic segmentation.