A _____ game is also known as, "my excuses are better than yours."

A) "harried"
B) "now I've got you"
C) "wooden leg"
D) "why don't you…Yes, but"

In the context of marketing planning, why is it vital that the marketing plan be capable of selling itself to top management?

A) Because top managers are responsible for executing the marketing plan.
B) Because top managers must ensure that the marketing program is successful.
C) Because top managers must be able to clearly communicate the strategy to external stakeholders.
D) Because top managers must decide whether the marketing plan is the best use for the organization's scarce resources.
E) Because top managers are compensated on how well the marketing strategy works.