Which of the following is a true statement about customer relationship management programs?

A) CRM programs enable firms to tailor new products to individuals customers.
B) CRM programs rely primarily on mass market communication systems.
C) CRM programs benefit consumer marketers more than B2B marketers.
D) CRM programs use demographic data to track customer loyalty.

When you craft messages with realistic goals,which of these traits are you exhibiting?

A) Good business sense
B) A willingness to compromise whenever you encounter resistance
C) Highly efficient writing
D) Concern for upper management's emotional needs
E) A strong sense of individualism

Wanda has an idea for a novel, but she won't have time to write it until next year. She may protect it by means of:

A) a patent.
B) a copyright.
C) registration of the idea.
D) An idea that has not yet been developed into a tangible form cannot be protected.