Talia wants to sell her products in Europe, since they are doing well in the United States. She does not have a lot of capital and is risk-averse, so she most likely would choose to begin with

A) opening a franchise.
B) exporting her products.
C) forming a strategic alliance with another company.
D) entering a joint venture with a local firm.
E) making a direct investment in another country.

What is the relation between the bases of power and influence tactics?

A) Coercive power uses assertiveness.
B) Referent power uses rationality.
C) Expert power uses exchange.
D) Coercive power uses ingratiation.
E) Referent power uses upward appeal.

When calculating the cost-to-retail ratio, net markups and markdowns are

A) always included in the computation of the ending inventory at retail
B) always included in the computation of the ending inventory at cost
C) never computed at retail
D) computed differently in each industry

You have a friend who has become very dissatisfied with his job.In response to this, he is most likely to first reduce his ________.