Tiffany is the sales rep for ATV Communication Systems. She wants to bid on the RFP issued by Flamingo University for distance learning technology. Tiffany knows she will need to provide the university with detailed information, demonstrations of the firm's technology, and training sessions for faculty and students. She will also need to build relationships and learn about the key members of the university's buying center. The type of buying situation is best described as a(n)

A) modified rebuy.
B) new buy.
C) straight rebuy.
D) wholesale buy.
E) adapted buy.

A skills gap is a situation in which the supply of a particular form of human capital available to a firm is inadequate to address the demand.