Enigma Breweries, a distillery company, bought Suave Clothing, a premium men's fashion boutique chain. By entering a different business area, Enigma Breweries plans to grow and expand its business and profits. Which type of growth strategy has Enigma Breweries adopted?
A) growth through concentration B) growth through diversification C) market development strategy D) market penetration strategy E) product development strategy
Company A manufactures and sells extreme sports gear. Its website includes a place for customers to post reviews of its products, both positive and negative. It also encourages them to share their experiences with the products, including pictures of them using the products. These aspects of the website demonstrate how the company uses ________ to sell its products.
A) community building B) public relations C) online incentives D) product champions E) customer salespeople
Aquatic Corp.'s standard material requirement to produce one Model 2000 is 15 pounds of material at $110 per pound. Last month, Aquatic purchased 170,000 pounds of material at a total cost of $17,850,000. It used 162,000 pounds to produce 10,000 units of Model 2000. Determine the direct materials price variance and direct materials quantity variance, and indicate whether each variance is favorable or unfavorable.
Actual Cost = $17,850,000 ÷ 170,000 pounds = $105 per pound Direct Materials Price Variance = ($105 - $110) × 170,000 = $(850,000) favorable Direct Materials Quantity Variance = [162,000 - (15 × 10,000)] × $110 = $1,320,000 unfavorable The following data are given for Taylor Company: Overhead is applied based on standard labor hours.
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The social media mix is composed of which of the following?
A) Advertising,consumer promotion,personal selling,and public relations. B) Direct marketing,word-of-mouth promotion,telemarketing,and infomercials. C) Social communities,social publishing,social entertainment,and social commerce. D) Product,price,promotion,and place. E) The traditional marketing mix plus the target market.
United States-based firms that engage in international business activities must remember that they could be subject to antitrust complaints in other nations.