Olive Inc., an American health care company, has developed a health drink for pregnant women. A 14-oz. jar of the health drink is priced at $9.99. Olive has distributed samples of the health drink to pharmaceutical stores and maternity hospitals across the United States. This scenario illustrates Olive's _____.

A) organizational structure
B) marketing mix
C) corporate governance
D) brand image

Once diminishing returns have set in,as output increases,the total cost curve:

A) gets steeper.
B) gets flatter.
C) becomes horizontal.
D) increases at first,and then decreases.

Ethical behavior in firms do not lead to any practical benefits.

The demand for grape-flavored Hubba Bubba bubble gum is likely

A) inelastic because there are many close substitutes for grape-flavored Hubba Bubba.
B) elastic because there are many close substitutes for grape-flavored Hubba Bubba.
C) inelastic because the market is broadly defined.
D) elastic because the market is broadly defined.

Susan was hired by Teddy & Co.as a sales woman.However,management,upon seeing her intelligence and capabilities allowed her to use the office library and research facility to create an inventive product.Susan now wants to patent the product in her own name.This is not permissible under the:

A) doctrine of equivalents.
B) respondeat superior doctrine.
C) shop right doctrine.
D) doctrine of assignment.

If the market price of coffee is $3.00 per pound but the government will not allow coffee growers to charge more than $2.00 per pound of coffee, which of the following will happen?

A) Demand must eventually decrease so that the market will come into equilibrium at a price of $2.50.
B) There will be a shortage of coffee.
C) Supply must eventually increase so that the market will come into equilibrium at a price of $2.50.
D) The market will be in equilibrium at a price of $2.00.