TJ
Answered
Henderson Farms reports the following results for the month of November:
Sales (10,000 units) $600,000 Variable costs 420,000 Contribution margin 180,000 Fixed costs 110,000 Net income $70,000\begin{array} { l r } \text { Sales (10,000 units) } & \$ 600,000 \\\text { Variable costs } & 420,000 \\\text { Contribution margin } & 180,000 \\\text { Fixed costs } & 110,000 \\\text { Net income } & \$ 70,000\end{array} Sales (10,000 units) Variable costs Contribution margin Fixed costs Net income $600,000420,000180,000110,000$70,000 Management is considering the following independent courses of action to increase net income.
1. Increase selling price by 5% with no change in total variable costs.
2. Reduce variable costs to 66
% of sales.
3. Reduce fixed costs by $10000.
Instructions
If maximizing net income is the objective which is the best course of action?
On May 22, 2024
1. Current selling price is: $600000 ÷ 10000 units = $60
Increase $60 by 5%: $60 × 1.05 = $63 Revised sales $630,000 Variable costs 420,000 Contribution margin 210,000 Fixed costs 110,000 Net income $100,000\begin{array}{lr}\text { Revised sales } & \$ 630,000 \\\text { Variable costs } & 420,000 \\\text { Contribution margin } & 210,000 \\\text { Fixed costs } & 110,000 \\\text { Net income } & \$ 100,000\end{array} Revised sales Variable costs Contribution margin Fixed costs Net income $630,000420,000210,000110,000$100,000
2. Sales $600,000 Variable costs (reduce variable costs to 66%% of sales) 400,000 Contribution margin 200,000 Fixed costs 110,000 Net income $90,000\begin{array}{ll}\text { Sales } & \$ 600,000 \\\text { Variable costs (reduce variable costs to } 66 \% \% \text { of sales) } & 400,000 \\\text { Contribution margin } & 200,000 \\\text { Fixed costs } & 110,000 \\\text { Net income } & \$ 90,000\end{array} Sales Variable costs (reduce variable costs to 66%% of sales) Contribution margin Fixed costs Net income $600,000400,000200,000110,000$90,000
3.
Sales $600,000 Variable costs 420,000 Contribution margin 180,000 Fixed costs (reduce fixed costs by $10,000)100,000 Net income $80,000\begin{array}{lr}\text { Sales } & \$ 600,000 \\\text { Variable costs } & 420,000 \\\text { Contribution margin } & 180,000 \\\text { Fixed costs (reduce fixed costs by } \$ 10,000) & 100,000 \\\text { Net income } & \$ 80,000\end{array} Sales Variable costs Contribution margin Fixed costs (reduce fixed costs by $10,000) Net income $600,000420,000180,000100,000$80,000 Increasing the price will increase net income from $70000 to $100000. Option (2) will increase net income to only $90000 and Option (3) will increase net income to only $80000.