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WA

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Mateo is a marketing executive at a firm that manufacturers snack foods. He is currently working on a proposal to promote the company's new line of veggie chips. While preparing for the presentation, he keeps in mind the marketing directors of the company, who have the power to adopt the plan. He also notes that his marketing manager might approve or reject his proposal before it is presented to the directors. On the day of the presentation, Mateo notices that the sales manager, the finance manager, and the production manager are also present to offer their comments on the proposal. In this scenario, who among the following individuals is the gatekeeper for Mateo's proposal?

A) the sales manager
B) the production manager
C) the finance manager
D) the marketing directors
E) the marketing manager

On May 12, 2024


E
WA

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Relational orientation refers to the efforts of companies to build on the lifetime profitability of a customer.

On May 12, 2024


True
WA

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Which of these are factors that influence the perceptual process?

A) Inputs, throughputs, and outputs
B) Information, facts, and data
C) Perceiver, setting, and perceived
D) Perceiver, intention, and consequence
E) Intention, meaning, and result

On May 11, 2024


C