Which of the following is true of the cash payback period?
A) the longer the payback, the longer the estimated life of the asset B) the longer the payback, the sooner the cash spent on the investment is recovered C) the shorter the payback, the less likely the possibility of obsolescence D) All of these choices
At the Wilson Agency,PR,advertising,product development,and research specialists coordinate their efforts to ensure that messages to the target audience are clear and consistent across all media platforms.The Wilson Agency is using which of the following?
A) integrated marketing communications B) proactive public relations C) comprehensive media relations D) controlled communications channels
In planning for retirement, an investor decides she will save $3,000 every year for 25 years. At a 5.7% return on her investment, how much money will she have at the end of 25 years?
Which of the following statements best represents when an organization can begin to focus on its discretionary or philanthropic responsibilities?
A) An organization should pursue discretionary responsibility even when it is not meeting its economic requirements. B) An organization should pursue discretionary responsibility after it meets its economic, legal, and ethical responsibilities. C) An organization should pursue discretionary responsibility as long as it is meeting its economic requirements. D) An organization should pursue discretionary responsibility above legal responsibility.