Asked by Allison Kuenle on Feb 18, 2024
Verified
Define integrated marketing communications (IMC).What are the benefits of IMC?
Integrated Marketing Communications (IMC)
A strategic communications activity combining the activities of advertising, promotion, and PR to plan, develop, and implement brand-focused communications programs to generate sales or attract customers to a product or service.
- Identifying the key components and strategies involved in IMC
- Recognizing the importance of consistency and coordination in IMC
- Understanding the concept of integrated marketing communications (IMC)
Verified Answer
BC
Bryanna CalahanFeb 18, 2024
Final Answer :
IMC involves coordinating the promotion elements to deliver a clear,consistent,and compelling message to current and prospective customers for the benefit of maintaining and building profitable customer relationships.
Learning Objectives
- Identifying the key components and strategies involved in IMC
- Recognizing the importance of consistency and coordination in IMC
- Understanding the concept of integrated marketing communications (IMC)
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