Asked by Haseeb Akhtar on Apr 25, 2024
Verified
One form of framing called ________ describes people who are so obsessed with preparing for the future that they can't enjoy the present.
A) mental accounting
B) hyperopia
C) myopia
D) loss aversion
Hyperopia
In marketing, refers to a consumer's tendency to prioritize long-term benefits over immediate gratification, opposite of myopia. In vision, it is farsightedness.
- Elucidate the influence of a vast array of consumer options on decision-making procedures.
Verified Answer
BH
Bradley Hakim1 week ago
Final Answer :
B
Explanation :
Hyperopia, in this context, refers to the psychological condition where individuals are excessively focused on long-term goals, savings, or preparations for the future to the extent that they neglect enjoying the present or indulging in short-term pleasures. This term is metaphorically borrowed from the medical term for farsightedness, where distant objects are seen more clearly than near ones.
Learning Objectives
- Elucidate the influence of a vast array of consumer options on decision-making procedures.
Related questions
Explain What Is Meant by the Term Consumer Hyperchoice
Having Too Many Choices in the Marketplace Is Referred to ...
Which Scenario Best Exemplifies How One's Personal Value System Influences ...
Albert Wants to Sell His Condo ...
Jeannette Sought Out Lots of Information, Considered Information Carefully, and ...