Asked by Frank Milosevics on May 02, 2024
Verified
______ can help coordinate media mixes in order to reach markets.
A) Advertising agencies
B) Media agencies
C) Art and graphic design services
D) Broadcast agencies
Media Mixes
The combination of different communication tools and media channels a company uses to fulfill its marketing objectives and reach its target audience.
Advertising Agencies
Businesses that specialize in creating, planning, and handling advertising and sometimes other forms of promotion for their clients.
Reach Markets
The ability of a business to access and serve potential customers within a particular market or sector.
- Understand the use and benefits of advertising agencies and media mixes.
Verified Answer
Learning Objectives
- Understand the use and benefits of advertising agencies and media mixes.
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