Asked by Vincent Zhang on May 02, 2024
Verified
Briefly describe how salespeople and firms are applying CRM technology to prospecting.
CRM Technology
Systems and software designed to manage a company’s interactions with current and potential customers, aiming to improve business relationships and streamline processes.
Prospecting
The process of identifying potential customers or clients for business opportunities.
- Comprehend how CRM technology enhances sales prospecting and customer relationship management.
Verified Answer
MF
mairra farahMay 07, 2024
Final Answer :
The CRM system serves as a repository for varying information about potential leads, provides tools to segment this pool of potential customers, and enables scoring of these prospects to help the salesperson prioritize her efforts. In addition, CRM technology helps in data integration and learning, and pipeline management.
Learning Objectives
- Comprehend how CRM technology enhances sales prospecting and customer relationship management.