Asked by amirhossein jafarikermanshahi on May 04, 2024
Verified
Trade promotion is sales promotion geared to marketing intermediaries rather than to consumers.
Trade Promotion
Marketing activities aimed at increasing demand for products by offering incentives to wholesalers, retailers, or customers, typically in a limited period.
Marketing Intermediaries
Organizations that assist in moving goods and services from producers to consumers.
- Recognize trade promotion and its focus on marketing intermediaries instead of direct consumers.
Verified Answer
CS
Cassandra SaucedoMay 11, 2024
Final Answer :
True
Explanation :
Trade promotion targets intermediaries like retailers and wholesalers, offering incentives to encourage them to stock, promote, and sell products to end consumers, unlike consumer promotions that target the end consumers directly.
Learning Objectives
- Recognize trade promotion and its focus on marketing intermediaries instead of direct consumers.
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