Asked by Kylee Crutchfield on May 12, 2024
Verified
At a home and garden expo, a remodeling company offers one lucky winner the chance to win a kitchen remodel at no cost. No purchase is necessary and contestants can enter either by filling out a card at the expo or on the company's website. This is an example of a contest.
Contest
A competition between individuals or groups aiming to achieve victory or meet a specific objective, often used in marketing to engage customers.
Kitchen Remodel
The process of making changes or improvements to a kitchen's layout, design, and fixtures.
- Understand the function of sales promotion in the context of the marketing mix.
Verified Answer
NR
natasha reddingMay 16, 2024
Final Answer :
False
Explanation :
This is an example of a sweepstakes, not a contest, because winners are chosen by chance rather than skill or merit.
Learning Objectives
- Understand the function of sales promotion in the context of the marketing mix.
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