Asked by Travis Williams on Apr 28, 2024
Verified
A trade promotion that typically involve paying retailers for financial losses associated with consumer sales promotions or reimbursing a retailer for an in-store or local expense to promote a specific product are known as allowances.
Trade Promotion
Marketing campaigns or incentives aimed at wholesalers or retailers to encourage them to stock and sell more of a product or service.
Financial Losses
The reduction in monetary value or resources, typically resulting from investments, business operations, or unforeseen circumstances.
- Discern the impact of sales promotion on the overall marketing mix.
Verified Answer
LK
Laksh KingraniApr 28, 2024
Final Answer :
True
Explanation :
Trade promotions involving allowances are designed to compensate retailers for the costs associated with promoting a specific product, including financial losses from consumer sales promotions or covering expenses for in-store promotions.
Learning Objectives
- Discern the impact of sales promotion on the overall marketing mix.
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