Asked by Rossi Lopez on May 04, 2024
Verified
There are ethical concerns about targeting to certain market segments. Two segments of particular concern are ________ and older adults.
Ethical Concerns
Matters or situations involving principles of right and wrong behavior that require individuals or organizations to evaluate and act according to ethical standards.
Market Segments
Division of a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
Older Adults
Individuals who are in the later stages of their life, often considered to be 65 years of age or older.
- Identify ethical concerns in targeting specific market segments.
Verified Answer
Learning Objectives
- Identify ethical concerns in targeting specific market segments.
Related questions
An Expensive Boutique Hotel in Your City Offers Valet Parking ...
Determining What Default Privacy Settings Should Be Built into a ...
Your Text Defines Ethics as Moral Standards Expected by ...
In Alberta, There Is a Ban on All Retail Tobacco ...
Oliver Is Conducting Market Research for a Large Pharmaceutical Company ...