Asked by Alfred Bassaw on May 06, 2024
Verified
__________ is a type of persuasive communication that influences behavior on the basis of arousing anxiety and concern instead of rational analysis of the issues.
A) Selective exposure
B) The actor-observer effect
C) Fear appeal
D) The recency effect
Persuasive Communication
A method of communication aimed at influencing or changing the attitudes, beliefs, or behaviors of others through the use of argument, reasoning, or appeal.
Fear Appeal
A type of persuasive communication that influences behavior on the basis of arousing fear instead of rational analysis of the issues.
Rational Analysis
A systematic, logical evaluation of information or concepts to form a judgment or conclusion.
- Distinguish the processes involved in modifying opinions and the tactics employed for convincing others.
Verified Answer
Learning Objectives
- Distinguish the processes involved in modifying opinions and the tactics employed for convincing others.
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