Asked by K'Niya Garris on Jul 23, 2024
Verified
People listening to a message on a topic that they consider of little importance will probably follow the __________ route to persuasion.
A) dissonant
B) central
C) cognitive
D) peripheral
Peripheral Route
A method of persuasion that relies on superficial cues or aspects, such as the attractiveness of the speaker, instead of the quality of the arguments.
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, pleading, or explanation.
Little Importance
A term referring to things that hold minimal significance or urgency.
- Differentiate between the central and peripheral routes to persuasion and their implications for attitude change.
Verified Answer
Learning Objectives
- Differentiate between the central and peripheral routes to persuasion and their implications for attitude change.
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