Asked by Ethan Scofield on May 09, 2024
Verified
A firm in the process of developing a ________ ________ might ask these questions: What is our business? Who is our customer? What is our value to the customer? and What should our business be?
Mission Statement
A concise declaration of an organization's core purpose and focus that informs its strategies and decision-making.
Business Directive
A formal instruction or policy issued by a company's upper management outlining goals, strategies, or actions to be taken by the organization.
Customer Value
The perceived benefits, both monetary and nonmonetary, that a customer receives from a product compared with the cost of obtaining it.
- Understand the purpose of strategic planning instruments in steering marketing strategies.
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Learning Objectives
- Understand the purpose of strategic planning instruments in steering marketing strategies.
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