Asked by Mariah Trevino on May 12, 2024
Verified
Trish is the marketing manager of a company that manufactures cinnamon. How can Trish use a differentiated targeting strategy?
Differentiated Targeting Strategy
A marketing approach where a company targets several market segments with a unique product offering for each.
Cinnamon
A spice obtained from the inner bark of several trees from the genus Cinnamomum, used in both sweet and savory foods for its distinctive flavor and aroma.
- Elucidate the process of recognizing target markets and the adaptation of marketing mixes to suit these segmented groups.
Verified Answer
DL
Denise LaRueMay 13, 2024
Final Answer :
Answers may vary. Although basic cinnamon may seem undifferentiated, we can still target several market segments with a different offering for each segment (Ceylon cinnamon, Saigon cinnamon, and Cassia cinnamon)for different needs in terms of how sweet or bitter the cinnamon tastes. Cinnamon providers also promote the fragrance of a particular cinnamon variety.
Learning Objectives
- Elucidate the process of recognizing target markets and the adaptation of marketing mixes to suit these segmented groups.
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