Asked by Kamia Bryan on May 14, 2024
Verified
The basic idea of feature creep is that a competitor starts to steal product features from another company.
Feature Creep
The tendency for products to become overly complex due to the continuous adding of features, often compromising usability and functionality.
- Understand the role of product knowledge and its effect on consumer search behavior.
Verified Answer
BD
Brian DeleslineMay 15, 2024
Final Answer :
False
Explanation :
Feature creep refers to the excessive ongoing expansion or addition of new features in a product, which can lead to a product becoming overly complex and difficult to use, rather than the act of a competitor stealing features.
Learning Objectives
- Understand the role of product knowledge and its effect on consumer search behavior.