Asked by Riley Bynum on May 14, 2024
Verified
The automobile company Jaguar uses the cat as its logo to depict the same traits as the cat: solitary, opportunistic, stalk-and-ambush predator at the top of the food chain. This is an example of:
A) superego.
B) competitive fear.
C) repositioning.
D) brand personality.
Brand Personality
The set of human traits or characteristics associated with a brand, shaping consumer perceptions and relationships with the brand.
Stalk-And-Ambush
A predatory strategy where the predator conceals itself and waits for the right moment to launch a surprise attack on its prey.
- Clarify the principle and ramifications of brand personality.
Verified Answer
MH
Markela HudsonMay 15, 2024
Final Answer :
D
Explanation :
The use of a cat in Jaguar's logo to symbolize traits such as solitary, opportunistic, and being a top predator is an example of brand personality. This concept involves giving a brand human-like characteristics to make it more relatable or appealing to consumers.
Learning Objectives
- Clarify the principle and ramifications of brand personality.