Asked by Anslee Holland on Apr 28, 2024
Verified
James is a person who likes to think about things, especially when it comes to making selections among products. According to trait theory, James could be characterized as having a strong:
A) interest in innovations.
B) need for acquiring and owning goods.
C) need for cognition.
D) emphasis on his appearance.
Need for Cognition
A personality trait that indicates the level of enjoyment a person gets from engaging in and solving challenging mental activities.
Trait Theory
A perspective in psychology that posits personality is composed of a set of stable characteristics or traits that influence individual behaviors and thoughts.
- Understand the basics of personality traits and how they influence consumer behavior.
- Understand the concept of self and its influence on personality and consumer behavior.
Verified Answer
RS
Rhyme SpitterMay 02, 2024
Final Answer :
C
Explanation :
Trait theory suggests that individuals have consistent characteristics that influence their behaviors. A strong need for cognition, as described for James, indicates a preference for engaging in and enjoying thinking, which aligns with his behavior of thoroughly contemplating decisions, especially regarding product selections.
Learning Objectives
- Understand the basics of personality traits and how they influence consumer behavior.
- Understand the concept of self and its influence on personality and consumer behavior.
Related questions
________ May Be Thought of as a Person's Unique Psychological ...
Personality Characteristics Are Often Easier for a Firm to Understand ...
Albert Really Enjoys Effortful Cognitive Activity and When He Goes ...
Megan,who Loves to Dance and Is a Talented Professional Ballerina,as ...
Mario Doesn't Feel Very Positive About Himself Because He Often ...