Asked by Maria Arias on May 22, 2024

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Which of the following best completes the statement,'A ______ is a written,formalized plan that details the product,pricing,distribution,and promotional strategies that will enable the brand in question to accomplish specific marketing objectives.'?

A) Marketing plan.
B) Marketing stategy.
C) Strategy brief.
D) Marketing calendar.
E) None of these.

Marketing Plan

A comprehensive document or blueprint outlining a business's advertising and marketing efforts for the coming period, detailing strategies, target markets, and specific promotional activities.

Marketing Strategy

Marketing strategy is the comprehensive plan formulated by a business or organization to identify customer needs and to position and promote its products or services effectively in the market.

Strategy Brief

A strategy brief is a document that outlines the key objectives, target audience, messaging, and tactics for a marketing or advertising campaign.

  • Recognize the importance of integrating social media marketing with the brand's overall marketing plan.
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Stephanie ContrerasMay 23, 2024
Final Answer :
A
Explanation :
The statement describes a comprehensive plan that covers various aspects of marketing, including product, pricing, distribution, and promotion. Such a plan is commonly known as a marketing plan. Options B, C, and D are either too narrow or too specific to capture the full scope of a marketing plan.