Asked by Madeline Lombardo on May 27, 2024
Verified
Briefly describe the FAB selling technique. Show how a salesperson could use the FAB technique to sell a can of regular cola.
FAB Selling Technique
A sales strategy emphasizing the Features, Advantages, and Benefits of a product or service to persuade potential customers.
Regular Cola
A standard, traditional flavor of cola beverage, not characterized by any unique or distinguishing ingredient adaptations.
- Detail the mechanics of proficient sales presentation methods, focusing on the FAB selling technique.
Verified Answer
AK
Ayzen KenpachiJun 01, 2024
Final Answer :
The FAB selling technique presents a product's features, advantages, and benefits to a prospect. Students' examples will vary depending on their creativity. An acceptable answer would be: Good taste is a feature. An advantage would be how it quenches thirst. A benefit could be the energy produced as a result of the consumption of sugar and caffeine in the cola.
Learning Objectives
- Detail the mechanics of proficient sales presentation methods, focusing on the FAB selling technique.
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