Asked by Brennan Stevens on May 28, 2024
Verified
Within a perceptual map, a(n) ________ represents where a particular market segment's desired product would lie.
A) point of parity
B) strategic target
C) Tapestry cluster
D) ideal point
E) benefit centroid
Ideal Point
The position at which a particular market segment’s ideal product would lie on a perceptual map.
Point of Parity
Elements of a product or brand that are similar to those of competitors, indicating a level of equality in the consumer's eyes.
- Understand the idea of perceptual mapping and its importance in evaluating competitive standing.
Verified Answer
MU
Mounika UppalaJun 01, 2024
Final Answer :
D
Explanation :
An ideal point represents where a particular market segment's desired product would lie on a perceptual map. It is the point where the product's attributes align with the consumer's ideal product.
Learning Objectives
- Understand the idea of perceptual mapping and its importance in evaluating competitive standing.