Asked by SeLva MaLaR Prakash on May 31, 2024
Verified
Special in-store displays for magazines and chewing gum are most likely to be effective if located
A) near the entrance to the store.
B) near the restrooms.
C) along the aisle or wall to the far right of the customer as he or she enters the store.
D) near the checkout counter.
E) in the window at the front of the store.
In-Store Displays
Promotional fixtures or arrangements in retail environments designed to attract customer attention and encourage purchases.
Checkout Counter
A designated area in a retail store where customers pay for their goods.
Store Entrance
The main access point for customers to enter a retail establishment, often designed to attract attention and encourage entry.
- Become aware of the role that sales promotion plays in the development of marketing strategies.
Verified Answer
Learning Objectives
- Become aware of the role that sales promotion plays in the development of marketing strategies.
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