Asked by Mikerlange Charles on Jun 06, 2024

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Which of the following reduces buyer power?

A) Globalization
B) Loyalty programs
C) Intermediation
D) Internet searching

Buyer Power

The influence that consumers have on the pricing and availability of goods and services in a market.

Loyalty Programs

Marketing strategies designed by businesses to encourage repeat customers by offering rewards, discounts, or other incentives.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, often associated with cultural and economic integration.

  • Identify the strategies employed by companies to reduce buyer power and increase customer loyalty.
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BS
Brandi ScottJun 09, 2024
Final Answer :
B
Explanation :
Loyalty programs reduce buyer power by incentivizing customers to stay with a particular company, thereby reducing their inclination to switch to competitors regardless of price or other factors. This creates a form of lock-in, diminishing the buyer's leverage.