Asked by Shanda Harrison on Jun 09, 2024

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Hershey has teamed up with Betty Crocker to introduce a new line of co-branded desserts,including cookies,cupcakes,and frostings.This is an example of

A) a comarketed product.
B) supplier-producer cooperation.
C) a marketing mix.
D) a cobranded product.

Co-branded Product

A product or service offered by two or more companies under a shared branding strategy, aiming to leverage each other's brand strengths.

Comarketed Product

A product that is promoted and sold by more than one company, often as a result of a partnership or agreement between the companies.

Supplier-producer Cooperation

A collaborative relationship between suppliers and manufacturers aimed at optimizing the efficiency of production and the quality of the products through mutual effort and alignment of processes.

  • Recognize concepts of co-branding, comarketing, and relationship marketing.
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DC
David Cruz- AraujoJun 16, 2024
Final Answer :
D
Explanation :
This is an example of a cobranded product because two brands, Hershey and Betty Crocker, are collaborating to create and market a new line of desserts together, combining their brand identities and strengths in the product offerings.