Asked by Elisa Davis on Jun 16, 2024
Verified
Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company are known as
A) rebate programs.
B) allowances.
C) premium programs.
D) contests.
E) loyalty programs.
Loyalty Programs
Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company.
Sales Promotions
Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through offers or incentives.
Consumers
Individuals or households that purchase goods and services for personal use.
- Grasp the concept and significance of loyalty programs in customer retention.
Verified Answer
KP
Kristy PisfilJun 21, 2024
Final Answer :
E
Explanation :
Loyalty programs are designed to reward customers for their continued business by allowing them to accumulate points or other benefits, encouraging them to keep doing business with the same company.
Learning Objectives
- Grasp the concept and significance of loyalty programs in customer retention.
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