The choice of words that an organization uses in its job ad can often impact the gender of applicants.

Research has shown that certain words and phrases in job ads can attract or deter applicants of certain genders. For example, words like "competitive" and "assertive" may appeal more to male applicants, while words like "collaborative" and "supportive" may appeal more to female applicants. Thus, it is important for organizations to carefully consider the language they use in their job ads to avoid unintentional gender bias.