Asked by Ximena Elizondo on Jul 01, 2024
Verified
When Ken began helping his Aunt Rita with her finances, he discovered his aunt was still renting a rotary-dial telephone from the phone company. Aunt Rita had paid thousands of dollars in rental fees over the past 40 years. Aunt Rita is a(n) ________ in the diffusion of innovation process for telephones.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter
Laggard
An individual or entity that is slow to adopt new technologies, ideas, or practices, often trailing behind the majority in terms of innovation adoption.
Rotary-dial Telephone
An early type of telephone using a rotating dial to input numbers, prevalent before the introduction of touch-tone dialing.
- Discover and outline the various groups of adopters in the process of innovation diffusion.
Verified Answer
DJ
Dylan JacobJul 05, 2024
Final Answer :
B
Explanation :
Aunt Rita's behavior indicates that she is resistant to adopting new technologies and is among the last to do so, making her a laggard in the diffusion of innovation process.
Learning Objectives
- Discover and outline the various groups of adopters in the process of innovation diffusion.
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