Which of these refers to the collection of activities that build and maintain ongoing,mutually beneficial ties with customers and other parties?

A) Relationship management
B) Transaction management
C) Financial management
D) Marketing management

Relationship Management

The strategy and practices of maintaining and improving relationships between an organization and its clients, customers, or other key stakeholders.

Mutually Beneficial

A situation or agreement that provides advantages or positive outcomes to all parties involved.

Customer Correspondence

The communication or exchange of information between a company and its customers, often for support or feedback.