Asked by Montero Bradford on Jul 02, 2024
Verified
Which of the following describes the relationship between organic brand impressions and paid impressions.
A) Paid brand impressions are more influential and credible than organic impressions.
B) Organic and paid brand impressions are equally influential and credible.
C) Organic brand impressions are more influential,but less credible than paid impressions
D) Organic brand impressions are more influential and credible than paid impressions.
E) Organic brand impressions are more influential,but less credible than paid impressions.
Organic Brand Impressions
Naturally occurring exposures or views of a brand by consumers, without the influence of paid advertising.
Paid Impressions
The measure of the number of times an advertisement or sponsored content is displayed, for which the advertiser pays a fee per display or impression.
Influential
Possessing the power to impact or change opinions, behaviors, or outcomes.
- Understand the relationship between organic and paid brand impressions and their credibility.
Verified Answer
LC
Lucius Craig7 days ago
Final Answer :
D
Explanation :
Organic brand impressions are generally considered more influential and credible than paid impressions because they are earned through content quality, customer satisfaction, and word-of-mouth, rather than through paid advertising efforts. This perception stems from the belief that organic impressions reflect genuine interest and endorsement.
Learning Objectives
- Understand the relationship between organic and paid brand impressions and their credibility.
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