Asked by Thomas Ramirez on Jul 03, 2024
Verified
Explain what a planning gap is and what is used to close it.
Planning Gap
The difference between a company's current performance and its desired performance or goals.
- Understand the principles and uses of strategic marketing processes.
Verified Answer
ZK
Zybrea KnightJul 04, 2024
Final Answer :
A planning gap is the difference between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place. The ultimate purpose of the firm's marketing program is to fill in this planning gap. This means planning and implementing more aggressive tactics that will allow the new results to meet the new goal.
Learning Objectives
- Understand the principles and uses of strategic marketing processes.
Related questions
The Strategic Marketing Process Involves Three Phases: Planning, Implementation, and ...
List the Three Steps of the Planning Phase of the ...
________ Is the Managerial Decision Process That Matches the Organization's ...
Which Term Refers to Different Events and Changes That Could ...
Candice Has Been Directed by Her Regional Marketing Manager to ...