Conscious marketing is governed by four overriding principles that guide a firm's economic value creation.

Conscious Marketing

Emphasizes ethical considerations and the well-being of stakeholders in the marketing process, aiming for sustainable and socially responsible practices.

Economic Value

The worth of a good or service determined by its utility and scarcity, influencing both cost and price.

Overriding Principles

Fundamental rules or theories that take precedence over others in guiding behavior, decision-making, or policy formulation.

Learn about the foundational concepts and crucial role of conscious marketing and corporate social responsibility (CSR) in dealing with societal and environmental problems.

Verified Answer

Colleen FarinaJul 09, 2024

Final Answer :

False

Explanation :

Conscious marketing is governed by four principles, but they focus on ethics, sustainability, and the well-being of all stakeholders, not solely on economic value creation.

Learning Objectives

Learn about the foundational concepts and crucial role of conscious marketing and corporate social responsibility (CSR) in dealing with societal and environmental problems.

Conscious marketing is governed by four overriding principles that guide a firm's economic value creation.

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Learning Objectives

Learning Objectives

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