Asked by Michelle Marquez on Jun 11, 2024
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From a conscious marketing perspective, social responsibility is at the core of the business because it advocates a higher purpose that goes beyond making a profit; it also views the community and the environment as key stakeholders.
Conscious Marketing
An ethical approach to marketing that acknowledges a company's broader responsibilities and the impact of its practices on customers, society, and the planet.
Social Responsibility
The obligation of individuals, organizations, or businesses to act for the benefit of society at large.
Community
A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.
- Familiarize oneself with the core ideas and importance of conscious marketing and corporate social responsibility (CSR) in addressing issues pertinent to society and the environment.
- Grasp the concept of conscious marketing and its difference from traditional CSR, including the role of stakeholders and conscious leadership.
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Learning Objectives
- Familiarize oneself with the core ideas and importance of conscious marketing and corporate social responsibility (CSR) in addressing issues pertinent to society and the environment.
- Grasp the concept of conscious marketing and its difference from traditional CSR, including the role of stakeholders and conscious leadership.
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