Asked by Matthew Eskender on Jul 08, 2024
Verified
Direct-to-consumer news releases are
A) specialized documents used to share relevant information with the news media.
B) compliance documents written for governmental regulatory agencies.
C) financial statements intended for the use of top corporate managers.
D) general purpose tools for communicating directly with customers and other audiences.
Direct-To-Consumer News Releases
Press releases or news items delivered directly from the source to the consumer, bypassing traditional media channels.
Relevant Information
Data or details that are directly related to and useful for the matter at hand.
- Distinguish between the creation of conventional press releases and alternative methods of positive communication.
Verified Answer
AB
Alondra BelloJul 15, 2024
Final Answer :
D
Explanation :
Direct-to-consumer news releases are a type of communication tool specifically designed to target customers and other audiences, rather than solely to provide information to the news media or comply with regulations or financial reporting requirements.
Learning Objectives
- Distinguish between the creation of conventional press releases and alternative methods of positive communication.