Asked by Neisha Sibley on Jul 15, 2024
Verified
Subjective norms refer to ____.
A) what you believe you should do
B) what companies expect you to do
C) what you want to do
D) what others believe you should do
Subjective Norms
An individual's perception of social pressure to perform or not perform a particular behavior.
- Identify the impact of subconscious thinking on consumer decisions.
Verified Answer
TM
Taiwo MomohJul 16, 2024
Final Answer :
D
Explanation :
Subjective norms are related to an individual's perception of social pressure or the influence of others' opinions on what they should do. It reflects the perceived expectations of significant others, such as family, friends, or colleagues.
Learning Objectives
- Identify the impact of subconscious thinking on consumer decisions.
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