The four broad segmentation bases that marketers use to divide the market into segments are: substantial, measurable, differentiable, and accessible.

Broad Segmentation Bases

General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.

Measurable

Capable of being measured or quantified, allowing for the assessment of performance against specific benchmarks or criteria.

Differentiable

The ability of a product or service to be distinguished from others due to unique features or characteristics.