The division of buyers into groups based on their product knowledge,usage rate,or loyalty is ________ segmentation.

A) psychographic
B) demographic
C) geographic
D) behavioral

Behavioral Segmentation

The process of dividing a market into segments based on consumer behaviors, such as purchasing habits, spending patterns, and brand interactions, for targeted marketing.

Product Knowledge

The understanding and information a company or individual has about a product’s features, benefits, application, and use.