Asked by Viviana Vergara on Jul 22, 2024
Verified
What type of marketing tends to be more reliable and trustworthy than messages from more formal marketing channels?
A) Reputational capital.
B) Object sociality.
C) Flaming.
D) Social proof.
E) Word-of-mouth.
Reputational Capital
The value of an organization or individual's reputation, derived from the perception of stakeholders, which can impact its business success and credibility.
Object Sociality
The degree to which objects (digital or physical) can be shared or discussed in social networks, impacting their visibility and significance.
Social Proof
The psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation.
- Understand the influence and reliability of word-of-mouth in marketing.
Verified Answer
AB
Anjorin BabajideJul 29, 2024
Final Answer :
E
Explanation :
Word-of-mouth marketing is often more reliable and trustworthy than messages from formal marketing channels because it involves personal recommendations from friends, family or acquaintances who have had direct experience with the product or service. Research has shown that people are more likely to trust and act on recommendations from people they know and trust, compared to messages from companies or brands. This is because people perceive word-of-mouth messages to be more genuine, unbiased and relevant to their individual needs and interests.
Learning Objectives
- Understand the influence and reliability of word-of-mouth in marketing.